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North American International Auto Show

Brilliant Stages was approached by George P Johnson to create a unique structure for luxury car brand Lexus at the 2017 North American International Auto Show in Detroit.


The project required the delivery of 4 suspended seamless light boxes, surrounded by 5 custom designed and made headers or counter rotating automated rings. These headers required over 1.3km of aluminium tube which were wrapped in wood effect vinyl and incorporated Japanese rice paper, frosted polycarbonate and brushed aluminium.

Brilliant were given a tight timescale of 8 weeks to complete the project in time for the opening of the NAIAS, with a large percentage of the manufacturing and fabrication completed in a productive 3-week period.

All of the different components were strategically stowed away in custom made air freight packing crates making for a quick and efficient construction process in Detroit.


The project utilised over 7.5km of LED tape and over 274 metres of fabric material, using 8 different fabrics across 18 drapes. The largest build component weighed a mere 9 tonnes with a total shipping weight of 61 tonnes.

What People Say

“Most of our interaction with Brilliant was done by email. It was a way into the project before I visited them to check on aspects of the build, such as the floor treatment of the stage and the Globe’s metallic finish, and I was delighted.”

Jason Sherwood, Set Designer, Spice Girls - Spice World 2019

“From the first design meeting up to rehearsals at LH2, it took Brilliant 20 weeks to fabricate, assemble and deliver the final working product. The first time we all saw it fully loaded was a stunning moment. Brilliant worked tirelessly to make this all happen, bringing a new meaning to the word ‘dedication’.”

Wez Wearing, Production Manager, Take That - Greatest Hits Live Tour 2019

“Our collaboration with Brilliant was fantastic as it meant we got a lot of the set built way before rehearsals began. Elements like those really help the whole process.”

Wob Roberts, Production Manager, Sam Smith - The Thrill Of It All Tour 2018

“I am so grateful to Brilliant Stages for their extraordinary commitment to this project, I really don't know any other company on the planet who could have pulled this off.”

Es Devlin, Set Designer, Take That - Progress Live Tour

“As a production manager, it was a pleasure to work with Brilliant on this project, they took Oli's idea, and built us a very large, but smart set for a festival setup”

Steve Iredale, Production Manager, Muse - The Resistance Tour

“We all feel that Brilliant Stages really did do a brilliant job on the pylon. It is very user friendly and extremely efficient in the way it goes together, both for fit up and breakdown. We are very happy with the outcome.”

Jake Berry, Tour Director, U2 - 360º Tour

“Brilliant Stages produced some excellent engineering during the construction and have provided great tour support. The Brilliant team were always there when we needed them.”

Nicolai Sabottka, Production Manager, Rammstein - Liebe ist für alle da Tour